USER EXPERIENCE DESIGN
I have been working as a user experience designer
for more than 20 years in different roles.
Career history
Art Director
Pixelpark
1999 - 2004
After working in advertising agencies, I startet my career in the online sector.
Concept and design development for clients including Bertelsmann, Credit Suisse, Wir Bank, Swisscom, Straumann.
Art Director
GFT
2005-2006
Introduction of the topic of user experience design within the company. Acquisition of new customers.
Campaign development for Manor's Yes or No brand.
Creative Director
Unic
2006 - 2012
Development and management of the design team. Implementation of design methods,
-standards and
-processes. Work for clients such as Mammut, Freitag, Calida, SBB, Flims/Laax.
Senior UX Designer
phase d
Since 2012
Self-employed Senior UX Designer for various clients and industries.
Senior UX Designer
Axelra
2022 - 2024
Supporting start-ups and corporates in the conception and sale of their business ideas.
Customer and industry experience
INSURANCE
Allianz · ELVIA · Helvetia · iptiQ · Suva · Zurich
FINANCE
Bank Sarasin · Bank Zweiplus · Credit Suisse · SIX Group · UBS · Wir Bank · Zürcher Kantonalbank
TRANSPORT AND LOGISTICS
PostLogistics · SBB · SBB Cargo · Schweizerische Post
CONSUMER GOODS
Duravit · Manor · Office World · Pfister · Vitra
FASHION & LIFESTYLE
Calida · FREITAG · Mammut · Palmers · Slowfabrics · Swiss Textile Collection · Transa · Yes or No
FOOD
Coop · Emmi · Masterfoods · Ovomaltine · Oswald
HEALTH CARE
Nycomed · Straumann · Swissmedic
TOURISM
Flims/Laax (Weisse Arena Gruppe) · Rocks Resort · Signina Hotel
INSTITUTIONS
Caritas · Eawag · Kanton Nidwalden · Oekotoxzentrum · Paul Scherrer Institut · Stadt Zürich