UX STRATEGIE & UX DESIGN
For more than 20 years I have been working as a UX expert in various roles for large corporates and innovative tech start-ups.
I studied communication design and thus laid the foundation for my conceptual and graphic understanding. I earned my first professional spurs in various advertising and multimedia agencies. The innovative possibilities in the digital environment and the emerging need for better usability at the end of the 1990s inspired me to conceptualise and design digital products.
In my more than 20-year career, I have gained experience as a designer, team leader, mentor, independent UX expert with my own company and as part of an agile tech venture building team for innovative start-ups. This variety of experience has not only given me confidence, but also a broad, strategic view of digital product development - which I draw on in every project today. At the same time, I am always open to new ideas.
I am a doer and grow with every new challenge.
My motto: learning by doing.
Professional steps
UX Expert, Freelance projects
Since September 2024
Mandates as UX designer e.g. for the company Oswald Nahrungsmittel GmbH in the optimisation of their online shop.
Axelra AG
Senior UX/UI Designer
2022 - 2024
Supporting start-ups and corporates in the conception and sale of their business ideas.
phase d GmbH
UX Expert
2012 - 2022
Freelance UX expert for digital solutions (applications, e-commerce and corporate websites) from analysis to implementation, e.g. for Allianz Suisse, Zurich Insurance, Canton Nidwalden, City of Zurich or Paul Scherrer Institute.
Unic AG
Creative Director and UX Teamlead
2006 - 2012
Development and technical and organisational management of the UX team (up to 11 employees). Development and implementation of the design development process in the company. Consultancy and sales of UX services. Work for clients such as Mammut, Freitag, Calida, SBB, Flims/Laax.
GFT Technologies AG
Art Director
2005 - 2006
Introduction of the topic of user experience design within the company. Acquisition of new customers. Campaign development for Manor's Yes or No brand.
Pixelpark Schweiz AG
Art Director
1999 - 2004
After working in advertising agencies, he started his career in the online sector. Concept and design development for clients including Bertelsmann, Credit Suisse, Wir Bank, Swisscom and Straumann.
Customer and industry experience
INSURANCE
Allianz · ELVIA · Helvetia · iptiQ · Suva · Zurich
FINANCE
Bank Sarasin · Bank Zweiplus · Credit Suisse · SIX Group · UBS · Wir Bank · Zürcher Kantonalbank
TRANSPORT AND LOGISTICS
PostLogistics · SBB · SBB Cargo · Schweizerische Post
CONSUMER GOODS
Duravit · Manor · Office World · Pfister · Vitra
FASHION & LIFESTYLE
Calida · FREITAG · Mammut · Palmers · Slowfabrics · Swiss Textile Collection · Transa · Yes or No
FOOD
Coop · Emmi · Masterfoods · Ovomaltine · Oswald
HEALTH CARE
Nycomed · Straumann · Swissmedic
TOURISM
Flims/Laax (Weisse Arena Gruppe) · Rocks Resort · Signina Hotel
INSTITUTIONS
Caritas · Eawag · Kanton Nidwalden · Oekotoxzentrum · Paul Scherrer Institut · Stadt Zürich