EXPERTISE
Depending on the scope and objective of a digital project, various approaches and user experience methods are available. From analysis and creation to the handover and support of the technical implementation.
User-orientated project approach
I work according to a user-orientated project approach. From analysing and understanding user and stakeholder needs, through creation, prototyping and testing, to the early integration of technical implementation into the design process.
Methodology
RESEARCH & ANALYSIS
What is the issue? What is the problem? Who is to be reached? What goals do the company, the customers and the stakeholders have with the product, the company, the topic? What is the competition doing?
The analysis phase is about clarifying all relevant questions relating to the project.
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Content Review
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Interviews and focus group workshops
CREATIVE SOLUTION CONCEPT
What content is available? What content is relevant where? How are users easily guided to their destination? How and where do interactions take place? How should the target group be addressed (wording, tonality)? How is the company/brand reflected in the visual appearance?
From initial ideas to the design of the creative solution concept, I show how content, structure, access elements, functionalities, text (user experience design) and visualisation (user interface design) interact.
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Content, content structure and wording
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Content, access and navigation concept
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Look & Feel – User Interface Concept
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Specification and style guide for the technical implementation
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Image and text concept
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Conceptual support during the technical implementation
PROTOTYPING & USER TEST
Is the concept understood by the target group? How can all stakeholders involved in the project be easily involved? How can the handover to implementation succeed?
With the help of a clickable prototype, I enable early testing with the target group and simple communication with clients and technical realisation partners.
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Prototyping: Wireframe prototype that shows the content or mockup prototype that shows a preview of the finalised result
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Accompanying user tests