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GRÜNSTEIN
Mehr Natur und Nachhaltigkeit auf dem eigenen Stadtbalkon
On the one hand, to offer support in creating a personal, green refuge and, on the other, to help make the city of Zurich even greener and more bee-friendly.
That was the idea and the newcomer in the gardening sector launched its services in 2018. And this had to be repositioned.
SERVICES AND UX METHODS
RESEARCH
Online survey and needs analysis
Personas
CREATION
Naming
Logo and stationery
Development of the launch campaign
Website with blog
Newsletter
Visualisations and texts
Personalised online care instructions for the plants
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