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GRÜNSTEIN

Mehr Natur und Nachhaltigkeit auf dem eigenen Stadtbalkon

On the one hand, to offer support in creating a personal, green refuge and, on the other, to help make the city of Zurich even greener and more bee-friendly.

That was the idea and the newcomer in the gardening sector launched its services in 2018. And this had to be repositioned.

SERVICES AND UX METHODS

RESEARCH

Online survey and needs analysis

Personas

CREATION

Naming

Logo and stationery

Development of the launch campaign

Website with blog

Newsletter

Visualisations and texts 

Personalised online care instructions for the plants

Grünstein – name development and logo
Grünstein – Business Cards
Grünstein – Tram posters
Grünstein – Flyer Postkarten
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