WORKSHOP METHODS
PAPER PROTOTYPING
Paper Prototyping is a method used to discuss and evaluate conceptual ideas within a team or test them with the target audience in the early phase of a digital project.
With the simplest means – paper and pens – various ideas can be introduced, visualized, and discussed in a workshop in a short amount of time. This method is suitable for use at a very early stage in a project. The deliberately "unfinished" appearance of paper prototypes ensures that discussions focus on labels, prioritization and positioning of content, or the integration of desired functions, rather than on aesthetics.
PREPARATION
The goal and a clear task assignment must be defined in advance. Depending on the topic, worksheets with screens can be created
EXECUTION
At the beginning of the workshop, the task or a question related to the conceptual project is presented. For example, «What do you think absolutely needs to be on the new homepage of the website?» or «Which features definitely belong in the new service area with login?» At the same time, participants need to understand that it is not about the most beautiful sketch, but about discussing initial ideas as simply as possible. So, no pressure!
The time frame should be limited to 60 minutes. Afterwards, the solutions are presented and discussed in the plenary with explanations.
EXPERIENCE WITH THE METHOD
In the following example, the workshop focused on the content development of a product detail page for two differently complex products. To simulate tab navigation, we prepared small white booklets.
Questions: Is it possible to fit complex and simple products into a uniform grid? Which information needs to be provided and in what order of priority? How could the individual categories be named?
With the help of the prepared booklets, participants could define the number and order of tabs and sketch possible content within the tabs.
Each participant then presents their solution to the group. The variants can be directly discussed and evaluated.
WHAT IS NEEDED
Paper, pens, worksheets (depending on the topic). A larger room or several rooms where the participants or participant groups can spread out.